Looks at pundits-for-hire who pose as scientific experts to speak about topics like toxic chemicals, pharmaceuticals and climate change. It traces the use of public relations tactics originally developed by the tobacco industry to protect their business from research indicating health risks from smoking. Using a professional magician, it explores the analogy between these tactics and the methods used by magicians to distract their audiences from observing how illusions are performed. An important film for those of us who want to avoid being deceived!
“This enthralling film… is as fascinating as it is horrifying. It gives a peek behind the curtain of how public opinion is formed in this country, how spin doctors and media manipulators … get people to ignore science at their own peril.” Los Angeles Times
USA 2014 96 min
Free entry – donations welcome.
Cinema located on first floor – regrettably no disabled access.
Licensed bar, hot drinks available from 7 pm.
There will be a Fairtrade stall in the bar before the start of the film.